"Oh, shit yeah. Hugely. Storytellers are liars by definition, which is why Plato refuses to allows them into his perfect Republic. Storytellers will be barred at the gate."
Understanding things like this are the reason that Mike Carey's writing on the Vertigo series "Unwritten" is so genius. Here is a CBR interview with Mike Carey and Peter Gross about their latest softcover of collected issues, volume 2.